Market-type & revenue

1.Before you watch

According to you, what is the link between a hockey stick and start-ups?

 

2. Wordmatch

Match the words with the right definitions:

  • a revenue forecast
  • a value proposition
  • an early adopter
  • a tipping point
  • mainstream adoption
  • to skyrocket

 

    1. to rise very fast
    2. used by everyone
    3. a moment when something changes
    4. buys something before it’s popular
    5. an offer that can improve someone’s life
    6. expected money generated by sales

3.Verb collocations

Match the verbs with the appropriate groups of words:

  • to scale
  • to go out
  • to hord
  • to take a market share
  • to provide
  1. cash
  2. value
  3. sales and marketing
  4. from the competition
  5. of business

Now watch the video

Questions from the video

4. New, Existing or Re-segmented Market?

Decide which image defines a new, an existing and a re-segmented market?

Match each graph with its characteristics: 1), 2), 3)?

  1. unique value …………………..
  2. high performance product …………………..
  3. tipping point …………………..
  4. exponential sales …………………..
  5. different from mainstream …………………..
  6. customers and competitors ………………..
  7. execution is key …………………..
  8. no customers …………………..
  9. as much cash as possible …………………..
  10. hybrid …………………..
  11. ok substitute …………………..
  12. needs for a niche …………………..

 

 

5.Questions from the video

Answer the questions from the video:

  1. Why is it risky to rely on the bump in year 1? ……………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………
  2. How can we influence the tipping point in a new market? ……………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………
  3. What needs to happen to affect diffusion of innovation in a new market? ……………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………
  4. Why do early adopters invest in a new product? ……………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………
  5. What happens to incompetent companies in an existing market? ……………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………
  6. Why is there a flat part in a re-segmented market? ……………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………

Thanks for your active participation!